Data advisory & framingGuerlain · Luxury · Cosmetics (LVMH)

A CRM customer view for a luxury house

BI Project Lead · 2023

1unified customer view, adopted by the teams

Preview of a CRM BI report architecture (figures blurred for confidentiality) — Real interface, internal figures blurred for confidentiality.

The context

A luxury house wants an actionable customer view, but its analytics is fragmented and mid-migration to the cloud: hard to align teams on a single read of the customer.

My intervention

As BI project lead (via the Elevate agency): requirements gathering, dashboard design, contribution to the analytics migration to GCP, and data storytelling techniques to enrich the customer view. User acceptance testing and Power BI best-practice sharing.

The result

A CRM BI application adopted by the teams, on a modern cloud architecture. Customer knowledge becomes clear and actionable.

Tech stack

Power BISQLGCPdbtData Storytelling

Next project

End-of-season pricing, calculated rather than guessed

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Get in touch

rdeclercq@manaray.io LinkedIn